When we try to talk to ISPs about digital marketing, one of the most common objections we hear is that word of mouth is all you need. After all, your success and new installs so far have come from happy customers spreading the word, so why spend the money?
Here’s the thing, though... we agree with you. Word of mouth marketing is absolutely very powerful. The leads you generate from word-of-mouth marketing are much higher quality and easier to sell. Wouldn’t it be great if you could suddenly increase the amount of these great leads?
Well, we have a way to do that.
When a customer recommends you to their neighbor through word of mouth by speaking to them directly, that marketing opportunity is fleeting. It’s only as meaningful for as long as their neighbor remembers it. Ultimately, what they are hearing is a good review of your services.
What if there was a way to take that positive review and put it where everyone could see it - permanently? That way, that happy customer isn’t just influencing their neighbor - they are able to influence dozens or hundreds or even thousands of other people.
That’s where online reviews come in.
Online reviews are the new word of mouth. They’re a more permanent and meaningful way for customers to share their thoughts with a much larger audience, influencing many more people than before. Your Facebook and Google reviews matter; in fact, studies show that 85% of consumers trust online reviews as much as personal recommendations.
This is just one part of the bigger picture: in the eyes of a potential customer, your quality of service is determined primarily by the quality of your reviews. This means that your online reputation can have a snowballing effect on your growth.
The more positive online reviews you have from your happy customers, the easier it will be for new potential customers to choose your service above the rest. That means more installs, more happy customers, more reviews, and the cycle continues.
This is why we created a digital marketing campaign that is specifically designed to generate a ton of positive online reviews from your current customers.
Any marketing intern can throw an email together, but what we do is different. We have built an extremely simple but effective sequence that quickly inspires your customers to take action. We’ve designed a system that not only filters out unhappy customers and sends them to your support department instead, but it also makes it easier than ever to quickly leave a short positive review online.
But most importantly, we know it works. How? Well, we’ve tested it on dozens of ISPs like yours.
Listen to what Celesta from Natel Broadband has to say about our Review Campaign:
In three months, we took Natel’s reviews across Facebook and Google and multiplied them by five and a half times. We increased their total review count from 14 to 77 over those three months. Those 63 new reviews averaged 5 stars. During that time, we increased their overall rating across both platforms from 3.5 stars to 4.7 stars.
We can do the same for you. Let us increase your word-of-mouth marketing with our Review Campaign. Book a Call to talk to one of our ISP marketing experts, or click here to read more about our program.
When we try to talk to ISPs about digital marketing, one of the most common objections we hear is that word of mouth is all you need. After all, your success and new installs so far have come from happy customers spreading the word, so why spend the money?
Here’s the thing, though... we agree with you. Word of mouth marketing is absolutely very powerful. The leads you generate from word-of-mouth marketing are much higher quality and easier to sell. Wouldn’t it be great if you could suddenly increase the amount of these great leads?
Well, we have a way to do that.
When a customer recommends you to their neighbor through word of mouth by speaking to them directly, that marketing opportunity is fleeting. It’s only as meaningful for as long as their neighbor remembers it. Ultimately, what they are hearing is a good review of your services.
What if there was a way to take that positive review and put it where everyone could see it - permanently? That way, that happy customer isn’t just influencing their neighbor - they are able to influence dozens or hundreds or even thousands of other people.
That’s where online reviews come in.
Online reviews are the new word of mouth. They’re a more permanent and meaningful way for customers to share their thoughts with a much larger audience, influencing many more people than before. Your Facebook and Google reviews matter; in fact, studies show that 85% of consumers trust online reviews as much as personal recommendations.
This is just one part of the bigger picture: in the eyes of a potential customer, your quality of service is determined primarily by the quality of your reviews. This means that your online reputation can have a snowballing effect on your growth.
The more positive online reviews you have from your happy customers, the easier it will be for new potential customers to choose your service above the rest. That means more installs, more happy customers, more reviews, and the cycle continues.
This is why we created a digital marketing campaign that is specifically designed to generate a ton of positive online reviews from your current customers.
Any marketing intern can throw an email together, but what we do is different. We have built an extremely simple but effective sequence that quickly inspires your customers to take action. We’ve designed a system that not only filters out unhappy customers and sends them to your support department instead, but it also makes it easier than ever to quickly leave a short positive review online.
But most importantly, we know it works. How? Well, we’ve tested it on dozens of ISPs like yours.
Listen to what Celesta from Natel Broadband has to say about our Review Campaign:
In three months, we took Natel’s reviews across Facebook and Google and multiplied them by five and a half times. We increased their total review count from 14 to 77 over those three months. Those 63 new reviews averaged 5 stars. During that time, we increased their overall rating across both platforms from 3.5 stars to 4.7 stars.
We can do the same for you. Let us increase your word-of-mouth marketing with our Review Campaign. Book a Call to talk to one of our ISP marketing experts, or click here to read more about our program:
